NBA G LEAGUE | Note To Self
The NBA G League came to TRUE . STATE with the task of creative directing & producing 10 athlete profile videos over two days for a campaign bringing attention to the league’s top players.
Our Approach
Two creative treatments, “Road To Somewhere” and “Note To Self” were filmed to break up the athlete profiles aesthetically while still maintaining thematic and stylistic campaign continuity. The videos were celebrated for their creativity in consideration of limited time with the athletes while in league play during Winter Showcase in Las Vegas.
Freelancers on set: 23
Max Strus | WATCH
Jaylen Hoarde x NBA G
David Stockton x NBA G
Jaylen Hoarde x NBA G
Reggie Hearn | WATCH
David Stockton x NBA G
Social Assets & Engagement:
NBA G League | 1.2 million followers
