UNIBET | PSA - Bet On Yourself

UNIBET came to TRUE . STATE and commissioned us to produce, write, and direct a National Public Service Announcement to promote responsible gambling.

OUR APPROACH  

The creative treatment, “Bet On Yourself” was filmed with two teams of freelancers across North Carolina and New York City. We produced a national television commercial with athletes Kevin Harvick, Santana Moss and Dwight Freeney to deliver a direct message concerning responsible online gambling.

Freelancers on set: 35

UNIBET “Bet On Yourself” PSA by TRUE.STATE

UNIBET “Bet On Yourself” PSA - 15 Second Cut

UNIBET “Bet On Yourself” PSA - 6 Second Cut

Behind The Scenes + Social Images

UNIBET provides a platform for sports betting, online casino, bingo and online poker to over 11 million customers in over 100 countries.

Kevin Harvick Pit Crew Test x UNIBET

BTS Santana Moss x UNIBET

BTS UNIBET

BTS Ichan Stadium x UNIBET

BTS Santana Moss x UNIBET

BTS Santana Moss x UNIBET

BTS Ichan Stadium x UNIBET