OM NYC | Holiday 2019

The NYC based handbag line OM NY came to TRUE . STATE to create, shoot and style their holiday campaign.

OUR APPROACH

We knew this was going to be used on social media and in a wild posting around NYC and Brooklyn so we wanted to speak directly to a specific audience. The bags are a luxury item but focused on a younger demographic, so we went bright and fun while still keeping the imagery elevated.

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OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

Social Media

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019

OM Holiday Campaign 2019